Which market need are you trying to solve?

Growing your brand in Australia

For brands already operating in Australia that want more local visibility and stronger customer reach.

SupportSocial content, creator collaborations, local promotion and enquiry follow-up.

Chinese brands entering Australia

For Chinese brands preparing to expand into Australia and needing local communication and marketing adaptation.

SupportUnderstanding Australian audiences, localised content, creator collaboration and project delivery.

Australian brands exploring China

For Australian brands wanting to understand the Chinese market and explore content distribution and platform opportunities.

SupportChina content and platform strategy, creator collaboration and campaign delivery.

End-to-end marketing support, from strategy to delivery

The Australian team leads local communication and project coordination; the China team delivers strategy, content production, platform operations and campaign execution.

Strategy & market insight

Audience and competitor analysis, product positioning, and a plan for direction and timing.

Social content & creative

Short-form scripts, product showcases, lifestyle and story-led content, imagery and marketing copy.

Creator collaborations

KOL and KOC selection, collaboration planning, content briefing and project delivery.

Advertising & performance optimisation

Media strategy, audience targeting, budget allocation, creative testing and results review.

Livestream & e-commerce operations

Livestream planning and setup, content and run-of-show, host collaboration and optimisation.

Customer systems & conversion

Mapping enquiry handling, information management and follow-up, and setting up or integrating CRM tools.

An established marketing team that makes your budget go further

StarDance was founded by the founding members of Mutang Group, a core partner of ByteDance. The Australian team handles local communication; the China team delivers strategy, content production, platform operations and execution. With that experience and a flexible team cost structure, the same budget stretches to cover more planning, more content and more delivery.

Mutang Group business scale

380+
Specialists in strategy, creative, technology and operations
¥5.2bn+
2025 annual ad spend via Qianchuan (巨量千川)
¥13bn+
Client GMV generated in 2025
ByteDance · Kuaishou · Xiaohongshu
China platform credentials and experience

Tell us what you want to achieve

Whether you are operating in Australia, preparing to enter it, or looking towards China, StarDance can help map out the strategy, content and delivery support that fits.